Ep.04 Lisa & Kaylyn / Best Friend Co-Founders of Ratio NYC
/ On Co-Finding A Business As Best Friends, Establishing Powerful Client Relationships, and Embracing Slow & Steady Growth
What happens when two college best friends come together to start a concierge beauty business on a mission to break the stigma around injectables? A radically successful story rooted in a powerful mission, a deeply intentional and organically-grown community, and a 100% client retention rate (yes 100%!) Tune into this heartfelt interview where Lisa and Kaylyn, co-founders of Ratio NYC, vulnerably share the details behind starting their company, navigating the dynamics of friendship while running a business (most recently: from different countries!), and giving yourself grace while in the process of slow and steady growth.
breakdown of topics covered:
10:25 How Lisa and Kaylyn first met and got the idea to start their injectables business
18:45 When the lightbulb moment went off to start Ratio and the organic unfoldings of theirs business
23:32 The doubts and fears Lisa and Kaylyn had when starting their business and how they’ve navigated imposter syndrome
29:26 The struggle with not feeling worthy enough for Kaylyn and how Ratio tripled their client roster in one year
31:26 Lisa’s journey with imposter syndrome and leaving the accounting industry
33:29 The skills and lessons Lisa and Kaylyn both teach other in business together
35:43 The difficulty with breaking stigmas around traditional education and career paths and why it’s important to give yourself grace in the process
37:01 How Lisa and Kalyn received support and “clues” along their business journeys to keep following the path
39:05 How Lisa and Kaylyn navigate working internationally after Lisa left NYC to move to London
46:28 How the ladies' friendship has supported their businesses
52:37 How Lisa and Kaylyn compliment each other and embrace their inherent personalities and authentic selves in their business
55:13 How high touch communication and authenticity have supported Ratio in a 100% client retention rate
1:02:09 Why naming is critical to a brand process and how the idea for Ratio came to be
1:09:30 What gives Lisa and Kaylyn purpose
1:13:41 Advice for anyone looking to start their own business or personal venture
1:17:31 What home means to Lisa and Kaylyn
Connect with Lisa & Kaylyn:
Website: ratio nyc
Instagram: @ratio.nyc
