Ep.08 Erinn Iorio / Holistic Massage Therapist

SEASON 01

Oct 31

/ On Connecting With What Comes Natural, Following Your Curiosity, and The Mind-Body Connection

Life is always leaving clues for us related to our purpose — sometimes we might just be too busy to notice or too skeptical to consider them as truth. Things that come natural to us, that feel effortless, that are almost *too* easy — we oftentimes dismiss them, questioning their validity and searching for other opportunities that fit a different (more challenging or more traditional) mold. Erinn Iorio joins Ewelina on the podcast to share her story around how she honored the clues in her life to steer her on a different path, one that involved starting her own massage practice as a new mom. Erinn shares the details around how she got connected to massage therapy, how she knew to start her own business, the connection to curiosity that keeps her showing up everyday through her work and the unique mind-body approach she leverages in her practice (and so much more!)

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Erinn is the owner of Fern and Foster Holistic Massage Studio. She has had an entrepreneurial spirit for as long as she can remember and it was really catalyzed into action when she stepped into motherhood. She is motivated by an inherent curiosity in witnessing the unfolding of her business, much like the way we watch children grow and become their own beings! This curiosity is evident in her mission and vision as a healing practitioner, where her core value lies in the philosophy that she is not the one doing the healing - but rather holding space and fostering your ability to heal within yourself.

breakdown of topics covered:

0:00 Introduction

14:33 Who is Erinn

17:57 How becoming a mother shifted Erinn’s perspective around time and led her to her current career path as an entrepreneur

20:40 Why planning for your future and seeing the whole picture could be overwhelming and stifling

26:26 The setbacks of our traditional education systems — why actually DOING the work is the best way to LEARN the work

31:42 How Erinn started her massage business, Fern & Foster and when she knew to take the leap into entrepreneurship

42:12 The fears Erinn had around starting her business and how they began to subside with momentum and client growth

43:13 The legwork Erinn put in initially at the start of her business and how she sought to boost client retention

46:49 How to work with proactive vs “passive” energy in business

49:07 The different feelings between not trying and trying something

51:59 How curiosity keeps Erinn committed to her business

54:23 How rebranding brought Erinn deeper clarity for her business

1:03:03 Erinn’s holistic approach to massage, what is the mind-body connection, and how she leverages the emotional, mental and spiritual with her physical work

1:08:11 Louise Hay book recommendation

1:10:50 What purpose means to Erinn and the difference between living your purpose and serving purpose to others

1:15:20 What home means to Erinn