Transformational coaching and business strategy aligning individuals to their truest potential by powerhouse Jaymie Gerena.
01 / overview
Jaymie’s Story
What started as a cold Facebook DM from Jaymie, quickly evolved into a life-changing dynamic for Ewelina and her business. Jaymie supported studio domka with its early-stage growth for nearly 18 months, working intimately with Ewelina on both a personal and professional level through a 1:1 coaching container. When Jaymie inquired about branding support from studio domka, it was a most kismet and symbiotic exchange. The process that unfolded resulted in a powerful discovery of Jaymie’s inherent magic and a beautiful identity with a perfect balance of edge and softness. The final visual result: a lovely serif wordmark with a script letter customization and unique sacred geometry-inspired icon, representing the heartfelt transformational coaching that Jaymie lives and breathes through her work.
Scope: Brand Strategy / Brand Identity
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As a mother, transformational strategist, speaker, and philanthropist, Jaymie Gerena goes beyond the labels, driven by her innate desire to make a difference in the lives of others.
With an impressive track record spanning over 9 years, she has personally guided thousands of individuals in reframing their lives and crafting businesses that provide them with the freedom and flexibility to cherish their loved ones.
Jaymie's unwavering passion lies in empowering fellow entrepreneurs and visionaries to break free from their limitations and rise to their highest potential. She firmly believes that when we tap into our sacred flow, we unlock the ability to manifest the magnificent creations we were destined for.
Having triumphed over her own adversities as the child of two drug-addicted gang members, Jaymie realized that our perception of reality is shaped by our beliefs and the meaning we assign to the circumstances we encounter. She discovered that by asking empowering questions and shifting our mindset, we can transcend any challenges we face.
With equal dedication, Jaymie extends her support to both men and women, empowering them to reclaim their power and unlock their untapped potential. She guides them in dismantling past limitations and implementing new strategies that pave the way for unparalleled success. Her clients often describe her as the go-to person when they have exhausted all possibilities and are still searching for the breakthrough they seek.
Jaymie's expertise and transformative approach have earned her recognition and praise. Her work has been featured in renowned publications such as Love What Matters, National Association for Hispanic Real Estate Professionals, US Times, Medium, The Tribune, and Knoxville Voyager. These platforms have recognized Jaymie's profound impact on countless individuals' lives through her exceptional strategies and insights.
Jaymie Gerena is more than just a professional; she is a beacon of hope, a catalyst for change, and a source of inspiration. Through her unwavering dedication, profound wisdom, and commitment to service, she continues to empower others to rewrite their stories, embrace their full potential, and create lives of abundance and fulfillment.
02/Moodboard
Interact: Click and drag the images in the moodboard.
03/PROCESS
A visual identity connecting sacred geometry, feminine power, and individual transformation
When powerful concepts like geometry, femininity, and change emerge from the brand strategy process, the visual design journey that follows can feel nearly effortless (at least that’s how we felt when working with Jaymie). The brand mark options where a lovely amalgamation of these notions and more, resulting in a beautiful array of symmetrical icons to represent Jaymie’s transformative work in the world with her clients.
04/FINAL DESIGNS
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05/HOME/COMINGS
“Watching people find hope has been the most beautiful encounter for me because it makes everything I’ve experienced in my life make sense. There’s a level of strength that you have to have to come out on the other side with joy.”
At 21 years old, as a single mom to two kids and only $48 to her name, Jaymie Gerena reached her rock bottom low. In her surrender moment to God as she sat crying on her apartment floor, she googled “How to be happy” — and it was in that moment that her transformation journey began. She discovered Tony Robbins and fell into the world of personal development, digesting every book, article, podcast, workshop she could find in an effort to truly find that happiness she was searching for. From those deep life lows came Jaymie’s process of reconnecting with herself and her purpose — now supporting other humans with their own transformations through her powerful coaching business. Jaymie joins Ewelina to share her inspiring story and discuss the ways in which we can sabotage ourselves through our unconscious mind, how to meet ourselves to overcome our biggest obstacles in life and the impact that serving others has had on her own life.