A digital community and membership supporting women in their path to evolution by badass empowerment coach Sam Altieri.
01 / overview
Sam’s Story
A digital space supporting women on their evolution paths. A badass female empowerment coach. A bold, expressive, playful dream to grow a conscious community. These were all the hell-yeses (plus more) that made the strategy and design process for Conscious Creators a powerful (and deeply rewarding) one. studio domka helped Sam uncover her inherent essence, translating the findings into an exciting visual identity with custom, hand-drawn illustrations, an earthy color palette, and organic forms explored during the process. What also made this initiative extra special: actually being a part of the CC community and bringing our creative vision to life through the lens of (actual) target consumers. Custom apparel was also designed (because what better way to spread an empowering message of creative consciousness than through beautiful merch?)
Scope: Brand Strategy / Brand Identity / Merch Design
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Sam Altieri is an entrepreneur, creator, top podcast host and an almost 7 figure business and embodiment mentor for multipassionate artists, creatives, coaches and visionary women. Her mission is to liberate women out of their heads and into their power, pleasure, play and create wildly successful businesses, passionate relationships and a life that's a full-body f*ck yes.
02/Moodboard
Interact: Click and drag the images in the moodboard.
03/PROCESS
A series of custom, handdrawn icons capture the playful and expressive spirit of this empowering community
With an intentional integration of symbolism, the brand mark process for Conscious Creators was a fun exploration of various hand, sun, eye, and letter icons. All marks centered around the celebration of creative expression, energy and togetherness — whether through abstracted sun rays doubling as hands, a play on “CC” with mirrored letters (or moons), or the exploration of various eye drawings, representing the conscious mind, the center, and the soul.
04/FINAL DESIGNS
Rotate phone to view in landscape
05/HOME/COMINGS
“These past few years have been me really coming into my own worth and being more in my feminine energy and my wholeness and completeness, and knowing I deserve this, fuck yeah, I deserve this.”
After navigating her childhood, teens, and 20’s with all the highest achievements and following the perfect path she always thought she “should” be on, Sam reached an ultimate state of unfulfillment in life. When she discovered The Four Hour Work Week and began questioning her happiness, her life began to transform. In this raw and empowering conversation, Sam joins Ewelina to share her story on leaving her corporate architecture job to becoming a personal trainer to (now) becoming (the most badass) women’s business and life coach. Sam discusses what it means to live life by taking messy aligned action, why everyone deserves to live abundantly and align with all of their desires, the power of finding and connecting to your aligned community, and how she started her incredible group coaching container — Conscious Creators.