A media production, brand maintenance and consulting agency amplifying the voices of all women founded by a trio girlboss team.
01 / overview
Lauren, Kelly and Brittany’s Story
Founders Lauren, Kelly, and Brittany were referred to studio domka seeking a quick-turn brand identity to bring their company vision to life — a vision centered around empowerment, inclusivity, and genuine connection for women with brands that they love. Enter HelloBloom: a diverse content marketing and experiential platform intended to do exactly that. With a coastal-meets-floral creative direction and a bold mission statement backed by a passionate team ready to spread its messaging, the final brand identity captured a balance of softness and play. Organic floral illustrations, expressive type, and a color palette exuding flora and fun were just a few of the visual approaches to bringing HelloBloom's beautiful brand to life. Following the identity design, studio domka supported HelloBloom’s website design buildout on ShowIt.
Scope: Brand Identity / Website Design
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As a podcast host, speaker, model, brand ambassador, published author, and self-love advocate, Lauren’s mission is all about positively impacting people’s lives and empowering them to share their voice with the world.
Connect with Lauren here. -
HelloBloom Co-Founder, Managing Director, mental-health advocate and a tiny human's personal assistant, all day, e’ry day! With an emphasis on the importance of community and friendship, Kelly’s passion lies in creating awareness around mental health and helping others discover and grow their self-confidence.
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Brittany Barrett is a HelloBloom Co-Founder, Media Director, dog-lover and community builder (no really, she’s constantly bringing people together in the most amazing of ways!). Brittany is a FIRM believer that you MUST stop and pet 100% of the dogs you meet. When she’s not cuddling with a furry friend, she’s working hard to encourage the use of cruelty-free products and making a positive impact in the world.
02/Moodboard
Interact: Click and drag the images in the moodboard.
03/PROCESS
With a name like HelloBloom, how can one not be met with welcoming and warmth? The design process explored a series of playful and organic illustrations and marks seeking to visually imbue the brand with the same essence one would feel when they hear its name. Lovely typography, muted colors, and beautiful floral imagery were a few of the primary drivers leading the creative options during logo development.
Softness, femininity and play come alive through a coastal-meets floral creative direction
05/HOME/COMINGS
“I think this is why we have these dream seeds for a reason. It’s our choice. Do we want to go after this? Or do we not? And so, I decided to go after it.”
As a content creator, Aerie ambassador, model, speaker, published author, and all-around-light and bright soul, Lauren’s mission is all about positively impacting people’s lives and empowering them to share their voice with the world. In this fun and deeply personal conversation, Lauren joins Ewelina to discuss her multi-faceted career journey and the takeaways she’s garnered to connecting deeper with her self. Regardless of the many twists and turns life may bring our ways, Lauren reminds us that rooting into our why’s, pushing through fear, holding tightly to our “dream seeds” and embracing the pivot will lead you to exactly where you are meant to be.