An integrative postpartum practice offering intuitive care, nutritious meals and intentional herbal products by doula Clare Parks.
01 / overview
Clare’s Story
Intuitive care, nutritious meals, and intentional herbal products to support you during the delicate transition of postpartum — this is the heart-centered focus for Clare's purpose-driven company, Nature & Nurture. Clare came to studio domka for a brand refresh, in need of a new visual identity for Nature & Nurture. Through a comprehensive brand strategy process, studio domka laid a resilient positioning foundation that informed the fun, warm, and organic visual direction that followed. With a customized, handdrawn wordmark and playful illustrations to compliment, the new Nature + Nurture emerged bright and welcoming for new, expecting parents anticipating their postpartum journeys. Packaging was also reimagined for Clare's handcrafted herbal products as well as new photography assets, social media strategy and content creation.
Scope: Brand Strategy / Brand Identity / Packaging Design / Photography / Social Media Strategy / Content Creation
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Clare Parks, owner of Nature and Nurture, is a birth and postpartum doula, childbirth educator, community herbalist, midwife assistant, and toddler mom who helps clients focus on nature and nourishment as they move through their pregnancy, labor, and postpartum. She uses her undergraduate degree in psychology, her doctoral degree in health education, and her extensive training and doula experience to support new families in understanding the mental, emotional, physical, and spiritual changes that take place during the transformative seasons of pregnancy, birth, and postpartum.
She has studied, taught, and researched health, sexuality, and nutrition education for upwards of ten years, and has supported families as a birth and postpartum doula for the last three years. She has also worked as a homebirth midwife assistant for the past two years with the long-term goal of becoming licensed as a Certified Professional Midwife (CPM).
She also dove into herbalism studies during her pregnancy as a way to raise her child with a strong relationship to and understanding of nature, and has continued her formal and informal coursework in herbs and botanical medicine since then.
As a doula, midwife assistant, mom, and lover of herbs and plants, Clare works to find the very delicate balance of empowering the individual to understand, love, and care for their bodies and whole selves, while paying special attention to the very real role that the systems we live in play in our relationship to our health.
02/Moodboard
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03/PROCESS
At the intersection of nature and nurture lies communal care, loving support and collective uplift during a season of incredible change.
Taking a both / and approach for her company, Clare’s mission couples the power of our Earth’s natural remedies with the impact of intentional recovery and care for ultimate support during the delicate seasons of pregnancy, birth and postpartum. With a warm, organic and playful approach, the design process was rooted in beautiful explorations of hand and leaf iconography to symbolize Nature & Nurture’s dual-focused purpose. The overlap of the two symbols represents the trust, empowerment and community fostered when both modalities come together in loving intention for the new parent.
04/FINAL DESIGNS
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05/HOME/COMINGS
“It’s not necessarily about finding our purpose, but to engage purpose in every moment. I think that is so special and resonant with me because I have had so many things that I fall in love with and get so interested in and want to pursue.”
Life can bring us down so many different paths. For Clare Parks, life has brought her down many. As a birth and postpartum doula, childbirth educator, community herbalist, midwife assistant, toddler mom AND business owner, Clare brings a true breadth of backgrounds and experiences into her heartfelt business, Nature & Nature. In this episode, Clare joins Ewelina to discuss how she’s walked all of these profound paths and how they’ve culminated in bringing her to the work she does today in the world. She opens up vulnerably around her motherhood journey and shares how parenting shifted her perspective on life, how it’s influenced the way she leads her business, and how she prioritizes raising her daughter while juggling entrepreneurship.