Bigger isn’t always better and this read explains why, speaking intentionally to up-and-coming entrepreneurs (or, ahem, solo-preneurs). 

Whether you design brands, own a brand, or are curious to understand how positioning, messaging, and visuals affect branding, this read is a must.

The “bible” for positioning, this read has revolutionized our Brand Expression and Strategy work with clients. A must-read whether you are leading a personal brand or large-scale business.