a 2-day intentional workshop offering:

the Personal Branding Blueprint

Are you an emerging entrepreneur or creative business owner seeking to refine your personal brand? Perhaps youā€™re unsure how to exactly articulate all that you are and all that you do through your business. Or maybe you feel disconnected from your core consumer. Or maybe maybe youā€™re simply fatigued from constant Canva band-aid solutions to make everything look visually ā€œcohesiveā€ with your marketing.

The Personal Branding Blueprint is an intimate 2-day workshop that blends personal inquiry and comprehensive brand strategy to establish your most authentically-aligned brand yet. Leave empowered with clear positioning, unique differentiation, and refreshed visuals that embody the dream look and feel for your business and finally reflect the full truth of who you are ā€” because itā€™s time you increase your impact and expand your reach with your powerful purpose in this world šŸ”„

  • We all have a personal brand. Whether you are a creative entrepreneur building an exciting business or a full-time parent building a family, there lies a special and powerful expression within your soul that is unique to you and you alone. Many may call this your purpose, your dharma, or your calling. We like to simply call it home ā€” the part of you that is ever personal, intimate, familiar and warm, embodying all that you are and all that you are meant to be.

    The problem we see with most personal brands in the world today is they're not getting personal enough. Meaning:

    • They're leading with their services instead of their stories, overlooking critical connections with their consumers

    • They're following trends and templates instead of anchoring into their unique expression and way of being.

    • They're downplaying their potential (and multi-passionate-ness) by niching too down and choosing one box instead of embracing them all

    The most resilient personal brands are ones that actually get personal. And this is exactly why we have crafted The Personal Branding Blueprint.

    Blending powerful self inquiry practices and strategic branding & design expertise, this intentional intensive was created to support emerging entrepreneurs ready to take their disconnected business desires and turn them into an authentically aligned personal brand. 

    Much more than just a logo or branding service, this workshop is a personal journey and deep excavation into all of the multifaceted parts and pieces of you, your business, and the people you will be impacting. Because the most genuine brand building comes from a truly holistic and integrative approach.

    Youā€™ll walk away with a:

    • Connection to Self, who you inherently are, what makes you and your brand organically unique, and what your special purpose in this world is through your business

    • Clarity around articulating precisely what you do (through your offerings) so those that you serve (your consumers) instantly feel connected to you

    • Confidence around how you show up in the world with branded visuals that showcase your unique multi-faceted aesthetic (that finally reflect full truth of who you are)

  • PreWork
    Kindly book a 45 Minute Connection Call with Ewelina to share more about your story, your brand and your business. We want to understand the best way we can serve you and address your biggest pain points and ensure we will be a good fit for this collaboration.

    After the Connection Call, you will receive a contract agreement and Quickbooks link to secure payment (please see 'Investment' for more details). Weā€™ll then send you our Branding Questionnaire to complete.

    Day One
    Once we review your answers, weā€™ll create a brief presentation and moodboard based on your inputs and schedule our 60-minute Brand Structural Strategy call to review and dive in deeper. From our workshop findings, we will take the rest of the day to craft your Positioning Framework and Visual Kit.

    Day Two
    We'll connect on another call in the morning to present your Positioning Framework and Visual Kit. If any revisions are needed, we will take the rest of the day to finalize. At the closing of the day, we will export and share all of the final assets with you.

  • Comprehensive Branding Questionnaire
    60 Minute Brand Structural Strategy Call


    Positioning Framework

    Purpose Statement
    Brand Tagline
    Brand Values
    Target Audience & Competitor Analysis
    Unique Differentiating Factors

    Visual Brand Kit
    Creative Moodboard
    Primary Logo
    Brand Stamp
    Color Palette
    Typography Suite

  • This workshop is valued at $1500. Clients can either pay in full or provide a 50% project deposit ($750) upon contract signing. The outstanding project fee will be billed upon completion of the work.

    We are always open to accommodating payment plans to support any financial hardships (we've been there!). Simply inquire and let us know. We will always do our best to try and support you.

    • Once the PreWork is complete, the workshop will run for 2 days, kicking off with the Structural Brand Strategy Session (Day 1). Prior to any commitments and meeting bookings, we ask that clients have their schedules cleared and availability open as we will be maximizing our time to ensure the best possible results for your personal brand.

    • Workshop hours (Days 1 & 2) will run from 10am ā€” 5pm EST.

    • Our Branding Blueprint package includes one round of revisions. Requests for additional changes or deliverables (such as social media templates, website assistance or copy support) will be scoped separately and subject to available time for completion).

If you are interested in this workshop offering, please book a Connection Call with Ewelina below.


KIND WORDS

Hear from our past HomeBodies /

Hear from our past HomeBodies /