Ep.07 Stacy Thal / Brand Strategist

SEASON 02

Mar 5

on The Power of Brand Strategy, Leveraging Discernment In Business, And Entrepreneurial Resiliency

The allure of entrepreneurship beckons many of us when it comes to things like deeper fulfillment and more freedom. Many of us heed the call, but not all will stay the full course. Whether its our services or systems, the market, the timing, or the unexpected stresses that come with “the game”, running a business comes with demand.

My guest on the podcast today, powerhouse Brand Strategist Stacy Thal, joins me to share her personal business journey and discuss all things “riding the waves” of entrepreneurship. From positioning your business with strategy processes and navigating client selection, to niching and networking, this episode is jam packed with invaluable insights for any business owner seeking support in many of the “sticky points” inherent to the journey.

Grab your notepad for this one friends! 🗒️ It’s chalk full of wisdom nuggets.

Startup supercharger Stacy Thal is a Google, Walmart and Yahoo alum with over 20+ years at the top of brand storytelling in the competitive world of Silicon Valley marketing and advertising.
As an MVP Brand Strategist, she's worked with and advised dozens and dozens of investors, founders and C-suite executives, helping them protect their profit potential, maximize their valuation, and go to market quickly or pivot with confidence by creating truly differentiated brands.
She's also created a bit of a following on LinkedIn ringing the bell of authenticity when it comes to branding — and having the courage to be more of yourself in the workplace.

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breakdown of topics covered:

Topics Discussed

• The importance of brand strategy in business
• Why 90% of businesses fail
• How to leverage intention to position your brand
• Discernment and intuition in the client selection process
• To niche or not to niche?
• How to be malleable with our services and prices when serving clients
• The energy dynamics of working for yourself VS working for someone else
• Resiliency and navigating the ups and downs of entrepreneurship
• The power of networking

Resources mentioned:

Carli Anna’s Brand Mapping Method
The Inde Collective
The Modern Independent Podcast